Shriro started business in Malaysia in 1948. At that time, we had a staff of 20, principally located
in Penang and exporting primary products.

In line with changes in the economy, we have over the years redirected our emphasis to the 
importation and distribution of industrial and consumer goods, and our headquarters is now located 
in Petaling Jaya.

We represent world leading brands in various product ranges such as cameras and 
accessories (Amabilia, Billingham, Hasselblad, Linhof, Tamrac and Zeiss Ikon),
consumer products (Agnesi, Fruity Flavorits, Lindt, Ricola, St. Dalfour, Storck Confectionery
and Witor's),fashionwear (Bally), anti-corrosion materials (Denso) and medical equipment
( De Soutter, Metran, Top and Meditech).

We have established a nationwide distribution infrastructure serving all of the major commercial 
centres, including those in East Malaysia.

Today, we have 90 employees out of which 70 are housed in our own business premises in 
Petaling Jaya. We have sales offices in Penang, Ipoh and Johor Bahru and our market coverage 
of East Malaysia is managed by our headquarters in Petaling Jaya.